Privacy Policy
Last updated: 27 October 2026
This policy covers the data Embarko holds about you, our customer. Data that your own app collects from its visitors is yours, not ours — see Your app's own data below and, if you are subject to the GDPR, our Data Processing Agreement.
What we collect
- Account identity. Your email address or phone number, verified through our authentication provider, plus the workspace you belong to and your role in it. Sign-in is by one-time code, so we never hold a password for you.
- Your app's source and configuration. The archive you deploy, the app name, the version string, and the environment variables and secrets you set.
- Deploy and build records. Timestamps, which token was used, build logs, and whether the deploy succeeded — kept so you can debug a failure and so we can investigate abuse.
- Runtime logs and metrics. Your app's own output plus resource usage (CPU, memory, storage, bandwidth), used to run the app, enforce plan limits, and bill usage.
- Request metadata for your live app. Path, referrer, coarse country, status code, and user agent class, used for the analytics we show you, for abuse prevention, and for reliability work.
- Billing details. Your plan, subscription state, and invoice history. Card details go directly to our payment processor and are stored there, not with us.
- Support correspondence. The emails you send us and our replies.
- Website analytics. Our marketing pages and console load Google Tag Manager, which sets analytics cookies and records page views and coarse device and location information. It is used to understand how people find and use Embarko.
- Referral visits. If you arrive through someone's referral link (a link with
?ref=), a script from our referral partner sets three cookies that last 30 days — the referral code, a visit id, and the last page it counted — and sends that visit to our referral partner: the page address, the page you came from, any campaign tags in the link, and your device type, browser and operating system. Your IP address and country are seen by its server when the visit arrives. Without a referral link it sets nothing and sends nothing. - Referral sign-ups. If you sign up through a referral link, we record the referral code with your new workspace, so we can count sign-ups that came from referrals.
What we do not do
- We do not sell your personal data, and we do not share it for anyone else's marketing.
- We do not read the data your app stores in order to profile you or your visitors.
- We do not use your source code or your app's data to train AI models.
How we use what we collect
- To run the service: building and serving your app, routing its domain, issuing certificates, restoring backups, and keeping the platform up.
- To bill you: measuring usage against your plan and processing payment.
- To contact you: sign-in codes, deploy and incident notices, billing messages, and occasional product announcements you can unsubscribe from. We do not sell your address on.
- To protect the platform: rate limiting, fraud and abuse investigation, and responding to reports about content hosted with us.
- To improve Embarko: aggregate usage patterns, error rates, and the analytics described above.
Who we share it with
We use service providers to operate Embarko — hosting and compute, storage, authentication, transactional email, billing and payments, website analytics, and counting referral visits. Each processes data on our instructions under its own agreement with us. The current list, with purposes and locations, is in our DPA.
We also disclose data where the law requires it, and where we need to in order to investigate a credible abuse or security report.
How long we keep it
- Account and workspace records: for as long as your account exists.
- Apps, their data, and their backups: until you delete the app or close the account, plus 7 days in which you can ask us to restore them. After that they are deleted permanently.
- Raw request records and resource usage samples for your live app: 100 days, after which they are deleted.
- Build, deploy and runtime logs: 30 days, after which they are deleted.
- Invoices and billing records: for as long as tax and accounting law requires us to keep them.
- After you close your account, or we terminate it, we delete your apps and their data after 7 days.
Where your data is held
We hold your data in the region that matches the country you are in:
- If you are in India, it is held in India.
- If you are in the European Union, the EEA, the United Kingdom or Switzerland, it is held in Europe.
- If you are anywhere else, including the United States, it is held in the United States.
This covers your account and console data — your email, workspace, team, billing records and settings — as well as the apps you deploy and the data they store.
Customer apps and the storage they write run on infrastructure certified to ISO/IEC 27001. The certificate belongs to our infrastructure provider, not to Embarko. The providers we use are listed in our DPA.
Your app's own data
Whatever your app collects from its visitors — accounts, uploads, database rows — belongs to you. We hold it because we run the app, and we access it only to operate the service: to keep the app running, to restore a backup, to answer a support request you have made, or where we are legally required to.
If your app collects personal data, you are the controller of it and you need your own privacy notice for your visitors. This policy is not it.
Your rights
Depending on where you live, you may have the right to access the personal data we hold about you, correct it, export it, delete it, or object to some uses of it. Email hello@embarko.ai and we will respond to your request. You can also complain to your local data protection authority.
Changes
We may update this policy. The date at the top of the page changes when we do, and we will email account holders about material changes.
Contact
Privacy questions go to hello@embarko.ai. Embarko is operated by SuperHeroes Inc., 651 N Broad St, Suite 201, Middletown, Delaware 19702.